Taking It to the Next Level

For an advertising class I had this past semester my group and I had to create an entire internet campaign, including social media. Our fake client was Chiquita Banana and we had the idea to use Facebook and YouTube to create an entire viral social media campaign. Consumers were able to customize banana characters, add picture, clothes, accessories, and make the banana dance to music. The consumer would then upload the video of their dancing banana onto the Chiquita website and the top 10 best videos would win a prize. The videos would also be able to be posted on YouTube and Facebook for the enjoyment of others to watch.

The ideas for this came slowly and as our teacher observed us develope these ideas he kept telling us to take it further, do more with it. At first I was frustrated, but I think his pushing us made us come out with a better plan than we originally were going to stop with.

While making this campaign however, I wondered where it was appropriate to stop. Sometimes I felt as if we were over doing the idea and the mediums, which my cause the campaign to burn out faster than anticipated. How can one tell when they should stop and just go with what they have? When does a social media campaign become to obtrusive?