No Participation Required…

After my last post I was doing some research and found an article that pretty much answers my own question of how far to take a social media campaign.

In one of his blog posts, Jared Quinn uses Samsung’s “Tap and Take” campaign as an example for an effective social media campaign. I think he makes a lot of great points.

I absolutely agree that a social media campaign should be unobtrusive. Using social media really targets consumers on a personal basis and by being too forward the consumer may see the brand in a negative light.

I also think he makes a great point about participation. A social media campaign should be one consumers have the choice of participating in if they wish, and if they wish to not, the campaign should still make sense to them and be able to be followed. This should especially hold true while using such platforms as Twitter that are made to be able to easily use for information, or easily tune out.

Take a look at this article if you are having trouble with a campaign, it helped me a lot.