A Social Holiday Season
December 9, 2009 at 1:57 pm 1 comment
During this busy time of the year, when television is flooded with holiday commercials, outdoor mediums are splashed with red and green color schemes, and you can’t go more than five minutes without being reminded that you have to buy yet another person a Christmas/holiday gift, it is hard for advertisers to differentiate themselves.
This year it seems that companies are turning to social media to try another way to reach their target market. But, is this really differentiating themselves.
This drastic jump in the use of social media is both positive and negative. Positive because the media platforms are really thriving from being used by such major corporations as Best Buy and EBay, and for the companies because it is an inexpensive way to reach their target. It is negative because consumers may see the overload of information as a negative and associate this negative with the brands. This relates back to the post I made just before this one about taking your campaign to the next level. How far is too far?
Does anyone feel they are not only becoming overwhelmed with paid advertisements during the holiday season, but also by the amount of social media that is being utilized and reaching you on a more personal level that you may not want to be at with these companies?
Entry filed under: Social Media Campaigns. Tags: holiday, Social Media.
1.
Jackie | December 9, 2009 at 6:50 pm
I’m not sure if it’s because we are advertising/public relations majors, or if it’s just the holiday season, but I definitely feel overwhelmed by advertisements AND social media during the holiday season. Granted, we probably notice it more than your average person because it’s what we’re studying in school. But I also think that’s what makes it somewhat annoying. Sometimes it’s hard to look at things as a regular consumer without letting your public relations/advertising brain kick in. I personally feel like I know when I’m being targeted in an advertisement or when a company is striving to use social media to be like the rest of them–it’s a bit annyoing, especially around the holiday season. I definitely agree about being overwhelmed. I am sick of the information overload!